Branding
Our studio had the opportunity to develop the branding project for Esencia, the data science and artificial intelligence study center of the International University of Valencia (VIU). This center, focused on innovation and technological development, required a visual identity that reflected its commitment to scientific advancement and academic excellence.
The branding process included creating a distinctive logo and a modern color palette representing technological advancement and academic rigor. We focused on designing an identity that is both accessible and professional, suitable for both academic and technological environments.
Additionally, we designed communication materials and presentations that maintain visual coherence and facilitate understanding of the objectives and values of the Esencia center. This project not only enhances the center’s visibility but also strengthens its positioning as a leader in the field of data science and artificial intelligence.
Working on this project was a rewarding experience that allowed us to apply our design skills to support an institution dedicated to education and technological innovation.
