Color and Texture Selection for Orgatec Fair. The goal of this project was to develop moodboards that would open a new direction for Naturtex, traditionally rooted in the world of natural fibers. We sought to create a fresh narrative by focusing on a more tech-inspired, office-centric approach that would appeal to modern workspace design trends. By doing so, we aimed to introduce a new perspective to the brand’s product line, one that balances the natural, artisanal essence of Naturtex with the forward-thinking aesthetics of contemporary office environments.
The color palette and textures selected were chosen with the intention of blending innovation with comfort. Soft, earthy tones were combined with sleek, industrial materials to represent the duality of nature and technology. The materials used for the moodboards emphasized both sustainability and cutting-edge design, ensuring that Naturtex maintains its commitment to environmental consciousness while also appealing to the evolving needs of modern office spaces.
Photo: Oleh Kardash
